The promotion campaign,“Hakes. A taste of the sea”, stems from collaboration between the National Association of Hake Shipowners (ANAMER) and the Spanish Association of Wholesalers, Importers, Processors and Exporters of Fish and Aquaculture Products (CONXEMAR), whose main objective is to promote hake consumption. Hake is already a classic fish species in Spain, but with considerable acceptance overseas and in certain consumer segments on the domestic market.

This campaign is developed with the collaboration of the Spanish Ministry of Agriculture and Fisheries, Food and Environment and the European Maritime and Fisheries Fund.


This Association covers the national territory, drawing together the Spanish freezer vessel shipowners mainly catching hake. Cephalopods (illex and squid), redfish, Greenland halibut and other species. The main species caught by the fleet in ANAMER – as its name indicates in Spanish – is hake. This is processed and frozen at sea, presented whole, headed and gutted, in fillets, skin-on and skin-off, in fish blocks, as fish sausage and by-products such as fin, cheek and roe.

This fleet, however, also catches important amounts of other species, particularly Greenland halibut, squid and illex, with considerable tonnage landed on the frozen products market. Cephalopods, mentioned earlier, are presented as “whole”or in the well-known format of “tube or clean pod”.

The association is made up of large scale vessels equipped with the most advanced technology in the Spanish fishing fleet. The average duration of the fishing trips on these ships is five months.


CONXEMAR, the Spanish Association of Wholesalers, Importers, Processors and Exporters of Fish and Aquaculture Products, is consolidated as a fundamental uniting instrument in the frozen sector in our country.

The 222 companies that comprise the association certify its capacity to represent and defend the interests of its associate members and the sector at European, national and regional level since, as a whole, have an annual turnover of 6,437 million euros, employing 13,285.

The main objectives of the Association are, among others, to promote and defend the free market system, within the framework of the economy, to contribute to improving our associate members’ competitiveness; to represent and defend the interests of the sector before public or private bodies, at community and state level, and to promote all types of consumer campaigns for frozen products, and specifically for fish by-products.