The Spanish Association of Wholesalers, Importers, Transformers and Exporters of Fishery and Aquaculture Products (CONXEMAR) and the National Association of Shipowners of Hake Fishing Freezers (ANAMER), have joined forces to promote frozen hake in Spain and the Rest of Europe. The “Merluzas. A taste of the whole life “, which has the collaboration of the Ministry of Agriculture and Fisheries, Food and Environment and the European Fund and Maritime Fisheries, has as main purpose to promote the consumption of hake. The promotion campaign starts the next Week at the Gourmets International Salon in Madrid, where a business meeting with different entities and a tasting of different hake dishes prepared by chef Emma Pinal will take place. In the month of May, the campaign will reach the German city of Düsseldorf; In June, the Agropec fairs in Gijón will be visited in September and in October the International Fair of Frozen Products (Conxemar) in Vigo, consolidated among the most important in the world and the second in Europe, with an exhibition area Current of 31,500 m2.
This campaign to promote hake – in its two varieties Merluccius hubbsi and Merluccius australis – aims to reach all segments of national and international market consumption. For that, you will also have a strong presence on the network through its website merluzas.es and social networks Facebook and Twitter.